She has also been featured in many prestigious outlets, including Harpers Bazaar, Forbes, Womens Wear Daily, Vogue, and Glamour, to name a few. Andrea began her professional life as a model and social media influencer, taking several modeling jobs and becoming a brand ambassador for several fashion brands. The United States has a long and rich history of Hispanic influence, both in culture and the media. El Rubius is also one of the most popular streamers on Twitch, with the third-most-followed Twitch channel in the world as of May 19, 2022. You can explore . Her TikTok, which has amassed over 3.6 million followers and garnered 156.5 million likes, is filled with funny reels about her life as a teacher. The show follows the lives of three best friends navigating their careers while coming to terms that they are greater than the sum of their stifling jobs, self-sabotage and cultural stereotypes with the focus on three themes: tokenism, immigration and equal pay. BMO Harris Bank is the Diamond Sponsor of the event, that also has the support of ComEd and Wintrust (Gold Sponsors), Remy Martin (Silver), Coca-Cola, People Gas (Bronze) and Mepis and Turimed, as small sponsors. This Dominican-American technology reviewer keeps her audiences abreast of the latest Apple and Google gadgets in the market as she dissects the products, provides the pros and cons, and discloses how they can affect everyday life. Linda also showcases her travel adventures and discusses the nuances of spirituality and astrology on her channel. Massiel Massy Indhira Arias, or Massy Arias, one of the top Latin influencers, is a Los Angeles-based certified personal trainer and health coach best known for her high-intensity workouts. Daisy Marquez 9. Adrian uses EMDR and somatic-based treatments to help the community. 12/07/2021 11:00 AM EST. Latinas Uprising helps new and aspiring attorneys through the higher education maze and provides tools to overcome the systemic barriers of law school. Latina Instagram influencers are also very authentic, and brands from all over the globe love working with them because of their trustworthiness. From comedy sketches to lifestyle vlogs; beauty tutorials to cooking recipes; educational videos to music lyric videos Hispanic YouTubers cover a wide range of genres that appeal to viewers around the world. This increases brand awareness as well as customer engagement which makes campaigns more successful in terms of ROI. E-mail oureditor Her following has grown enormously since then, making her one of the Top Latin Influencers and most popular Instagrammers in Colombia. They make it a three-step process: Set your budget and campaign Invite influencers Launch your campaign Dominican-American stand-up comedian and internet celebrity, Sasha Merci, one of the top Latin influencers, has become hugely popular for her comedy sketches with observational and dating themes. Sofia says shes using her platform to show future educators and students that school can be a positive experience. How things have changed. Latina Instagram influencers also provide a valuable resource for brands that want to reach the Latinx community. New York City-based fashion model and influencer, Natalie Lim Suarez, one of the top Latin influencers, has become a notable fashion icon since she started modeling at age 15. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. Her self-titled YouTube channel of 326 thousand subscribers, is a wealth of information for tech users and potential buyers alike. It is reported that one of the very first influencers was Aunt Jemima. But smaller Latino neighborhoods sprawl across the city and region. In addition to staying abreast of current trends, top Latino influencers are also able to promote brands and products organically because of their influence over the community. Do brands love working with top Latino influencers? In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. Latina influencers 2022 were some of the most popular influencers on social media. Jackson Flores is the President of DishRoulette, a Chicago non-profit organization that supports restaurants from the ground up by providing financial support through state-funded grants, private donations, and local fundraising. View this post on Instagram A post shared by GERMAN (@germangarmendia) She has released numerous albums that have sold millions throughout Latin America as well as starred in several telenovelas (soap operas) which helped to cement her status as a cultural icon across many Hispanic communities around the world. This recognition is an important milestone in helping increase the representation and visibility of Hispanics on media beyond YouTube. On Instagram, she started posting her short funny videos, and soon enough, her followers began to increase. Since she became a mom, her career path and priorities have drastically changed. By leveraging social media platforms such as Instagram, Twitter, YouTube, and more, famous Hispanic influencers can reach millions of people around the world with their messages. But there are also many up-and-coming influencers eager to find their first collaboration. Hispanic YouTubers can be from any country where there is a large Hispanic population such as Mexico, Colombia, Peru, Puerto Rico, and many other Latin American countries. He has garnered more than 6.9 billion views and 18.6 million subscribers to The WilleyRex and 4.6 billion views and 17million subscribers to Willeyrex, making him one of the most popular YouTubers in Spain. Latina Instagram influencers have taken over this famous platform, and they are so popular for a wide range of reasons. As a part of the Afro-Latinx community, Ada co-founded Botanika Beauty in 2019 with a desire to help other Afro-Latinas feel more comfortable and confident with their hair. Jessica has always loved fashion, but since fat ladies are often underrepresented in the mainstream fashion media, she decided to create her very own platform. Hispanic YouTubers are important because they offer a unique perspective and representation that is often overlooked in mainstream media. Top Latino influencers may suggest new approaches for marketing campaigns or provide advice on how best to communicate corporate values in ways that will resonate within diverse cultures. If youre searching for the right person to forge a partnership with, here at Amra & Elma, we present this list of 50 Top Latin Influencers in 2023 to help you promote your brand or products to Latin consumers. Most recently, she worked on an awareness campaign for the 2020 U.S. Census to increase participation among minorities and hard-to-reach communities for both Cook County and the City of Chicago. This Venezuelan stunner launched Oh Lola!, a fashion, beauty, and lifestyle blog dedicated to providing the latest fashion and beauty trends, local events, and personal style. Honduran YouTube star and beauty influencer, Ana Alvarado, otherwise known as LipstickFables, rose to fame for making beauty tutorials and funny videos about Honduran life, culture, and tradition. Who were the most popular Latina influencers 2022? Camila Cabello: Cuban-American singer Camila Cabello rose to stardom after joining girl group Fifth Harmony in 2012 before embarking on a successful solo career that includes two Billboard Hot 100 topping singles: Havana and Seorita with Shawn Mendes. Dulce has also embarked on writing and has published a book titled The Sweet Life.. Diana Gutirrez is a news reporter for WCIUs The Jam and understands the importance of unbiased journalism. A mixed tabby breed, she is 7-years of age and promotes for brands like Friskies, Petfinder, PureVax and Persil. Maria Bethany Other Notable Hispanic Influencers on YouTube: With the steady growth of the Hispanic population in the U.S., their purchasing power has also grown substantially over the years. Lili Estefan, one of the most well-known Latina influencers 2022, is best known for being the hostess of Univision Networks long-running show El Gordo y la Flaca (The Fat Man & The Skinny Woman) since 1998 where she interviews celebrities ranging from Hollywood actors singers politicians, etc; plus it helps promote charities benefitting sick kids worldwide via its annual event Alegra Por La Vida. 1. Overall Hispanic YouTubers are becoming more visible in mainstream media by leveraging technology to reach larger audiences around the world with content that speaks directly to their experiences while staying true to their heritage and values at the same time. Top Chicago, Illinois Influencers. Source: instagram.com. His other works include Vis A Vis (Locked Up) which won several awards at the International Series Festival 2019 hosted by ATV+. We need to be the lead and not the sidekick. Also as one of the most prominent and well-known Latina Instagram influencers, Gina Rodriguez is unafraid to speak her mind, and her followers admire that her. ADA ROJAS @allthingsada 47.7K (Top Latin Influencers), 49. As a Chinese, Spanish, and Mexican, her interracial features have become her ticket to working with top fashion and beauty brands including Loreal Paris, Nordstrom, COACH, DKNY, Saks 5th Avenue, Sunglass Hut, Levis, and more. She co-hosts the Sistematic podcast with her sister, Alexis, and covers topics of pop culture, art, music, and fashion. Gutirrez has covered everything from immigration reform, severe weather, and festivals. Moreover, she is worth 422,657 USD from pure advertising alone. Why are top Latino influencers so popular. Thats when she realized she could turn her talent into a stand-up comedy career. His Spanish-language YouTube channel showcases his diverse abilities as a comedian, musician and writer. We now have an awareness of the many talents and of the influence of Latinos in the City, but we have taken yet another step to continue recognizing the Latino community in Chicago and Metropolitan Area said Negocios Nows Publisher, Clemente Nicado. German runs two YouTube channels: one is named HolaSoyGerman, where he uploads hilarious videos about everyday life, and the other, his gameplay channel, JuegaGerman, which is the second-most subscribed channel in the Spanish language. Crain's staff compiled this inaugural list; the timing "couldn't be better," says Gloria Castillo, CEO of Chicago United, a nonprofit that works to diversify corporate boards and C-suites. Cynthia Chavarria is a writer who works at Getty Images in Chicago for the Latin American region. Katie is a Chicago-native blogger, influencer, and soon-to-be law graduate. Some top Hispanic influencers include Lele Pons, Luisa Fernanda Catao Ros, Mariand Castrejon Castaneda, Ruben Doblas Gunderson, Michelle Lewin, Salice Rose, and Germn Alejandro Garmendia Aranis. KRYSTAL LORA @krystallora 65.5K (Top Latin Influencers), 48. She put together 200 care packages that were distributed to women in Cuba in very remote areas. Chicago's Latino neighborhoods are known for their colorful and innovative street art, from massive murals to intricate mosaics. Mexican beauty vlogger Mariand Castrejon Castaneda, popularly known as Yuya, is also one of the Top Latin Influencers. 5. Linda Elaine is one of the top Latin influencers, an Afro-Latina health and wellness influencer who is best known for her inspiring YouTube channel covering makeup tips & tricks, spiritual insight, hair care & styling videos, weight loss tips/vids, and everything else in between. Willmans goal with Latinas Uprising is to expose those barriers and provide new and aspiring attorneys the tools to recognize and overcome them. She also created her Vine account where she started posting short comedy videos that further increased her popularity. Moreover, these platforms enable famous Hispanic influencers to tailor their message to suit different contexts and brands so that it resonates further with target audiences. Driven by the desire to see healthy changes in her own community, Lozano created the non-profit organization Healthy Hood Chicago in 2014 to promote wellness education to fight the life expectancy gap for underprivileged Chicagoans. Latin influencers have taken the social media world by storm, and over the last decade, they have become increasingly in demand in digital marketing campaigns. Ximena Larkin is a freelance writer and founder of C1 Revolution, a communication consultancy started in 2014. Anna Shumate (@annashumatee) 8. Juanpa Zurita 5. First, many top Latino influencers have a vast online presence and reach, which brands are eager to capitalize on. In recent years, more and more Hispanic influencers in the United States have emerged as highly sought-after voices in various industries, from fashion to entertainment. Megan Homme (@meganhomme) 9. Currently, she has more than 8.36 million subscribers on her channel. Genuinely one of the nicest guys we have met, his Instagram is non stop with modelling, TV appearances and pure entertainment. Priegos passion for social justice and womens rights manifested itself in the form of PinkSlipped which she debuted in the fall of 2018 in Chicago. "For many years, there was a lack of Latino representationthink of the '60s, '70s and '80s," says Chicago-based demographer Rob Paral. The campaign aims to directly support entrepreneurs that have been left behind by economic relief programs specifically, women, people of color and undocumented entrepreneurs. Thirdly, top Latino influencers often possess unique skills and knowledge about their culture which brands can use to their advantage. In 2020 she was commissioned to create a sculpture for Nike's NBA All-Star Weekend Exhibit. But her knack for making people laugh and her deep appreciation for her Dominican roots and culture led her down a different path. Twitter - @lelepons - 1.8m followers. Lele Pons has come a long way from being a content creator on the now-defunct platform Vine to being one of the Top Latin Influencers. Suite 3200 Yuya began her career shortly after winning a makeup contest on YouTube at age 16. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. Photo by Eric Allix Rogers. By providing this kind of advice to their audience members, Hispanic YouTubers become resources for young people who may not otherwise have access to the knowledge or resources needed for success. Consequently, he founded Dandy In The Bronx showcasing a collection of clothing that strikes the perfect balance of price and class. Through his dedication and hard work, Dandy In The Bronx has successfully collaborated with groups such as Macys, US Open, EXPRESS, GQ, St. Jude Childrens Research Hospital, Qatar Airways, MakeSpace, and more. Her penchant for vibrant streetwear outfits and color coordination makes her one of the breakout fashion influencers on Instagram today. Latin-American comedian, content creator, author, and influencer, Juan Antiles, better known by his stage name Le Juan James, has risen to fame for his comedic sketches about growing up Latino in the United States. Famous Hispanic influencers have the power to sway public opinion and influence behavior. "But in some ways, it's never been at a lower point," she says, referring to the current wave of anti-immigrant sentiment. She also co-created a YouTube channel named Alondra & Elsy with a fellow beauty influencer and friend Elsy G. Alondra is more active on Instagram where she posts about her fashion inspo, beauty and make-up tips, and more. Chicago, IL 60601 However, she made a way to keep herself entertained by launching her YouTube channel, SunKissedAlba, where she shares makeup and beauty tutorials, which eventually helped her score collaborations with significant brands. In terms of topics discussed in their videos, one popular theme among Hispanic YouTubers is culture. Moreover, top Latino influencers are seen as both knowledgeable and authentic figures that can speak to their audiences shared values and experiences. Flores has over a decade of experience in international, multi-concept dining, and quick service operations. Along with giving back to underserved communities, Gutirrez is always spreading positivity through meditation events and fitness classes around the city of Chicago. Jeseleyn Gonzalez (@likejesi) 5. As such collaborations continue to become more popular in 2019 alone there was a 40% increase in sponsored partnerships between US-based top Latino influencers companies are becoming increasingly aware of the potential advantages of tapping into Hispanic talent when it comes to marketing efforts. Some of the most popular Latina influencers 2022 are Yalitza Aparicio, Lorena Rae, Thalia Sodi, Juana Martinez-Neal, Sofia Vergara, Lili Estefan, Ana Tijoux, and Demi Lovato. Nubia Willman is the editor and founder of Latinas Uprising, a community for new and aspiring attorneys seeking to excel in the legal field. Selena is a pop singer, one of the most relevant, popular, and well-known Latina Instagram influencers, and an actress who has been in the public eye since she was a child. Massy is on a mission to share her workout routines to change lives and inspire a new generation of trainers. Her witty remarks captured the hearts of her growing army of followers on Instagram and YouTube, thus earning her a top spot in Cosmopolitans 8 Best Latina Makeup Artists on Instagram for 2014. Larkins freelance work has gone viral several times and has appeared in CNN, Cosmo, New York Magazine, Bustle, Entrepreneur, and more. Carla keeps updating her Instagram with styling, traveling, fitness, and lifestyle content to inspire women with her work. German also won several awards, including the Digital Icon and Master Gamer categories in 2014 and 2016, respectively, and was recognized as one of the biggest YouTube stars by The Washington Post, one of the most popular by BBC, and one of the most influential in Time magazine. Despite her eccentric styling, she manages to pull off equally captivating looks. Cabrera Capital Markets, Cabrera Capital Partners, Managing partner, co-head, Midwest advisory practice, U.S. District Court for the Northern District of Illinois, Hispanic Information Technology Executive Council, American Red Cross of Chicago & Northern Illinois. Since she decided to commit 100% to fashion blogging, modeling, and content creation, Carla has become one of the busiest Latin influencers in the fashion world. Iris Beilin is a Panamanian makeup artist, YouTuber, and beauty influencer who is predominantly recognized for her amusing makeup tutorials and product reviews on her social channels. She said, We cant wait for them to come to save us . Her YouTube channel has reached 1.96 million subscribers, making her one of the most popular Latina YouTubers. AMARA LEGUZAMON PASCAGAZA @amara.aa (4.8M), 19. 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